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June 2024

May 2024

From Chaos to Clarity: Decoding Marketing Attribution
Navigating the world of marketing measurement can feel like trying to solve a puzzle with pieces that don’t quite fit.
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Sebastián Araos
How to Calculate and Optimize Customer Lifetime Value
A deep dive into Lifetime Value and its impact on growth
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Sebastián Araos
The Digital Advertising Dilemma: Why You Need Your Own Channels
Let's talk about something that’s been on my mind: the trials and tribulations of running ads on major social media platforms. Whether it’s Meta…
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Sebastián Araos
The Future of AI in the Workplace: From Suspicion to Normalization
We live in an era where Artificial Intelligence (AI) is increasingly integrating into our daily routines, both personally and professionally.
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Sebastián Araos
The Future of Centralized and Decentralized Networks in Digital Marketing
In today's digital marketing landscape, centralized networks like Facebook, Google, and Meta have become powerhouses by enabling highly precise audience…
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Sebastián Araos
Understanding User Engagement: A Strategic Guide
User engagement is a multifaceted metric that gauges how actively users interact with a product within a specific period.
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Sebastián Araos
Comprehensive Guide to Identifying and Defining the "Aha Moment" in User Experience
The "aha moment" is the point at which a user experiences the core value of a product and realizes its potential to serve their needs effectively.
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Sebastián Araos

May 2023

April 2023

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